Skip to main content
Visit Scotland | Alba
Article published 22/01/2025

Booming demand for crofting

Crofters in the Highlands and Islands are seizing opportunities presented by the boom in agritourism by opening up their crofts as visitor experiences.  

Agritourism sees our visitors seek out authentic rural experiences in which they can immerse themselves, connect to the countryside and enjoy Scotland’s natural larder.  

A report commissioned by the Crofting Commission – which regulates and promotes the interests of crofting in Scotland – has revealed that crofting generates £588 million in Gross Value Added (GVA) annually and sustains 30,385 jobs across the country. 

Our Scotland Visitor Survey 2023 also revealed that almost half of visitors (46%) took part in a specific food or drink activity, such as visiting a farm shop / farmers market, a food or drink event or festival or cookery class. This rose to 62% for long-haul visitors. 

Read the Scotland Visitor Survey 2023 in full on VisitScotland.org 

 

A crofter displaying produce at Comrie Croft. Credit: VisitScotland/SLG Photography

Tourism and crofting 

Tourism can help support this important rural sector, with many crofters offering visitor experiences to help supplement and sustain their business. Crofts in many of Scotland’s islands, including Shetland, the Inner and Outer Hebrides and the Highlands are providing visitors with community-led experiences of farm hospitality using authentic people, stories, food and drink, crofting culture and heritage and traditional crafts within stunning landscapes. 

These include:  

  • Garths Croft in Bressay, Shetland - focusing on traditional and heritage breeds of sheep, pig and poultry. 

  • On the Croft self-catering at Edinbane, Highlands - offering visitor stays on a working croft, with chance to meet resident cows and other animals, practise yoga or take a stroll round the croft walk – up to the moor and down to the shore. 

  • Long Island Retreats & Larder, on South Uist, Outer Hebrides - offering croft tours, Shetland pony experiences, island tours and have a farm shop. Recently featured on BBC’s Designing the Hebrides, where the farm shop was stylised, conveying the croft’s rich family heritage. 

  • Selkie Explorers sailing holidays, based on Eigg, Inner Hebrides – where the trips often finish, offering a look at the skipper's croft where much of the produce eaten on board is grown and raised.   

To satisfy growing consumer demand, crofters are offering visitors a glimpse into croft life and how crofting can support a modern family with produce, raw materials and a nature-centred way of life. 

Such is the visitor interest in crofts, some agritourism businesses are now working with the travel trade to include crofting experiences in travel agent and tour operator packages, to introduce international visitors to their way of life.  

 

Shepherd surrounded by dogs herding sheep. Credit: VisitScotland/Airborne Lens

“It’s great to see crofts capitalising on the burgeoning interest in agritourism to give visitors a fascinating insight into all that life on a croft entails which in turn is helping to sustain this important rural sector.

“Scotland will be welcoming the 2026 World Agritourism Congress to Aberdeen, so it’s more important than ever that we help these innovative businesses that wish to offer agritourism experiences to visitors, to capitalise on this interest.”

Vicki Miller, Chief Executive, VisitScotland

Related links