Booming demand for crofting
Crofters in the Highlands and Islands are seizing opportunities presented by the boom in agritourism by opening up their crofts as visitor experiences.
Agritourism sees our visitors seek out authentic rural experiences in which they can immerse themselves, connect to the countryside and enjoy Scotland’s natural larder.
A report commissioned by the Crofting Commission – which regulates and promotes the interests of crofting in Scotland – has revealed that crofting generates £588 million in Gross Value Added (GVA) annually and sustains 30,385 jobs across the country.
Our Scotland Visitor Survey 2023 also revealed that almost half of visitors (46%) took part in a specific food or drink activity, such as visiting a farm shop / farmers market, a food or drink event or festival or cookery class. This rose to 62% for long-haul visitors.
Read the Scotland Visitor Survey 2023 in full on VisitScotland.org