Campaign launched to help people enjoy Scotland responsibly
With the Easter holidays heralding what is traditionally seen as the start of the Scottish tourism season, we’ve unveiled a new campaign to help both visitors and locals enjoy Scotland safely and responsibly.
Keep Scotland Unspoiled will use social media, local radio and digital marketing to educate, inspire and inform people about issues such as water safety, fire safety, dog control and the need to adhere to the Scottish Outdoor Access Code.
As part of our efforts this year to reach younger audiences, we’re working with some of Scotland’s top travel influencers who will be creating content for their channels themed around topics like camping, water safety, taking dogs out and motorhomes.
We’ll be using humour to convey our key messaging and ensure we’re setting a more positive tone around the need to behave responsibly when visiting outdoor places.
This new campaign comes as new research reveals almost a fifth of residents in Scotland believe a benefit of tourism is that it showcases the beauty of Scotland.
The same research also found over 80% of respondents thought that tourism improves the local economy and helps generate economic growth in the area.