Finding talent for Scottish tourism
A campaign has launched encouraging people to choose a career in Scotland’s valued tourism and hospitality industry. The campaign has been developed by Scottish Government in conjunction with the sector, and lead partner the Scottish Tourism Alliance and is supported by £100,000 funding.
The new campaign will address the current staffing crisis within Scotland’s tourism industry, a crisis caused by the impact of COVID-19 and the workforce shortage resulting from Brexit.
The aim of the campaign is twofold:
- To support your business in recruiting talent for the diverse range of positions which are currently available.
- To inspire young people aged 18 - 30 to play an important role in the recovery of Scotland’s valuable tourism and hospitality industry, by choosing a job within the sector.
This new campaign highlights the exciting and varied opportunities which tourism and hospitality offers and the variety of opportunities out there, to help businesses like yours secure the staff you need, now that the sector has reopened.
The campaign also showcases the unique benefits of working within Scotland’s tourism and hospitality sector, namely that careers in tourism give young people unrivalled scope to meet people, travel and that no two days are ever the same.
We’re supporting the campaign, which will run from 5 July to 15 August, alongside the Scottish Government, Scottish Tourism Alliance, Skills Development Scotland, Springboard, HIT Scotland, UKHospitality, Scottish Enterprise, Highlands and Islands Enterprise and South of Scotland Enterprise.