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Visit Scotland | Alba
Article published 01/12/2020

We’re working with partners across the country to amplify and inspire people living in Scotland to Love Local during the festive period. Alongside Scotland's Town Partnership (STP) and other partners, we’re working to support the local tourism and events sector with local initiatives during its time of need to help with the devastating impact of the pandemic. 

We all have a role to play in the recovery of our country’s valuable tourism industry, whether it’s eating out, booking a break on your doorstep, or buying from a local business (when it's safe to do so). The #ScotlandLovesLocal campaign spearheaded by STP encourages people living in Scotland to get behind their local businesses to help protect the places and businesses we all love to visit.

In this article:

Handy #ScotlandLovesLocal infographic

Businesses supporting love local - top tips

#ScotlandLoveLocal toolkit from Scotland's Towns Partnership 

VisitScotland campaign - submitting an offer

COVID-19 industry advice


Why is #ScotlandLovesLocal important? 

We’ve created this handy infographic, as a tool for you to share with your customers, friends, communities, and other businesses to push the message of supporting local businesses. 

Published December 2020

Supporting businesses - love local infographic

Businesses supporting love local - top tips

Businesses and events across the country are getting involved and supporting the Love Local message, here’s just a few examples to provide you with inspiration and some practical examples for your business.

Love Local – inspiration

  • Create new website information 'things to do'

    Crieff Hydro in Perthshire has created a fantastic ‘Top 10 things we love’ blog on their website which signposts to local businesses nearby that their visitors can experience while staying at the hotel. It's important to keep your website up-to-date and creating new content such as ‘things to do’ in your local area is a fantastic way of supporting local businesses. And, if you let the local businesses know your promoting them, they may also share with their customers.  

  • Giving the gift of a voucher

    A lot of businesses are now creating gift vouchers, Knockomie Inn in Morray has put together some great gift vouchers for their visitors including afternoon team to stay vouchers. Gift voucher companies such as SKChase or Gift Voucher Brilliance are used by hospitality businesses, however you can also do it yourself. Consider showcasing your own products as gift vouchers, for people to give it as a gift.  

  • Creating an offer for locals

    Businesses across Scotland have been reaching out to their new local audience and creating an offer or package just for locals. The Balmoral Hotel in Edinburgh created a new package to attract locals to stay at the hotel - The Curfew Club - allows visitors to stay and dine in their own room with a range of complementary movies to enjoy. In Perthshire, Comrie Croft offered residents in Perth & Kinross 50% off accommodation bookings over certain dates as part of their love local promotion. 

  • Connect with your local Destination Management Association

    Most areas across Scotland have a local tourism association, or local authority that have also tapped into the love local message. Whether they are running a regional campaign, or initiative make sure you check it out.  

  • Spread the word

    Wigtown Book Festival has been celebrating the businesses in Wigtown with their #shoplocal campaign. They have been highlighting how you can support local businesses, as well as the benefits of shopping locally, on the Wigtown Book Festival and Explore Wigtown Facebook pages, as well as in their e-comms and in their blogs. In addition to this, they created ‘Book Bonds’ a new way to support Wigtown Book Festival and the many booksellers of Scotland’s National Book Town in Wigtown, who have been affected by the lack of visitors during the coronavirus outbreak.

#ScotlandLovesLocal toolkit 

Scotland’s Town Partnership has created a handy toolkit highlighting the many ways to join in and get involved in #ScotlandLovesLocal - from images and branding, to a helpful webinar showing how your business can use the resources and promote the love local message. You can find the toolkit on their website. 

What's VisitScotland doing? 

Today (1 December) we’ve launched our latest marketing campaign to support the #ScotlandLovesLocal activity, targeting people who live in Scotland to support local businesses and events and become a tourist where you live (if safe to do so).    

Our activity features a virtual Christmas marketplace, that will be promoting themes throughout December, encouraging people to support local businesses whether that’s visiting a local attraction, booking into a local hotel for the night or attending a virtual event. As part of this activity, we’ve developed a series of short videos to share across our consumer channels promoting accommodation, food and drink and attractions as part of our Christmas countdown and have a section within our virtual marketplace dedicated to promoting to business offers and initiatives for locals to enjoy throughout the festive period. 

Here's how you can get involved 

Business support and advice

We’ve pulled together some valuable tips and advice for businesses and events, to help support the love local message and navigate through the current COVID-19 crisis and beyond.  

From updating your web listing, to a guide for organising and delivering virtual events and a handy guide to help businesses understand how to communicate on social media and talking to a new local audience during COVID-19, you can find all this information on 

Find out more information and the full terms and conditions here.