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Visit Scotland | Alba

The Chief Executive's Office is a strategic support function for the organisation and consists of three departments:

Corporate Communications
Led by Carolyn Churchill, our Corporate Communications department manages and protects VisitScotland's reputation with external stakeholders. Its principal activity is effective communications, from face to face to digital, with a wide range of external stakeholders, including the media and the tourism industry. The team ensures that tourism is seen as Scotland’s most important industry and promotes the work of VisitScotland. It also engages and communicates with staff to support them in becoming ambassadors for Scottish tourism.

Human Resources 
Led by Lynn Jack, our Human Resources department strives to ensure that VisitScotland is an employer of choice, by fostering a supportive and friendly environment where people feel valued and can progress their careers. The team operate an ‘open door’ policy, and offer support and guidance, as well as a variety of benefits, learning and development.

Led by Susan Dickie, the Insight Department’s activities include market research, trendspotting, statistical analysis, economic assessments, digital analytics and data analysis. Their aim is to support the growth of the visitor economy by informing and guiding the development of robust, forward-looking and measurable strategies, by sharing our knowledge and insight with colleagues, partners and businesses.