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Visit Scotland | Alba

Guiding principals

Our Board have a responsibility to the Scottish public to meet expectations on how they conduct themselves while carrying out their duties for VisitScotland. All Board Members work to the high standards of conduct as outlined in The Ethical Standards in Public Life (Scotland) Act 2000.

The general principles of the code are based on; public service, selflessness, integrity, objectivity, accountability and stewardship, openness, honesty, leadership and respect.

Board member code of conduct

Published: May 2018