About the Fund
COVID-19 has forced a monumental shift in the tourism industry and as we map our recovery, we must recognise that we’re now operating in a new tourism landscape. International visitors are critical to Scotland’s medium to long term recovery, due to their higher spend per visit on average, but it’s important that this recovery happens in a responsible and sustainable way.
The Inbound Operator Collaborative Marketing Fund focused on pandemic recovery and its objective was to enable eligible Destination Management Companies (‘DMCs’) / Tour Operators based in Scotland to harness the latest consumer insights, which can be viewed on our international markets page, to:
- Develop and market responsible tourism to and around Scotland from international visitors
- Encourage international tour operators to add responsible travel into their programmes
- Support the recovery of the tourism sector in line with Tourism 2030 strategy and Scotland’s ambition to be a Responsible Tourism Destination
The total value of the Fund is £1.5 million. This fund is part of a wider Scottish Government support package linked to the STERG Tourism Recovery Programme and is being administered by VisitScotland.
The Fund was open to applications from eligible DMCs and Tour Operators based in Scotland offering overnight stays. Take a look at the full criteria guidance document for more information on eligibility criteria.