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Visit Scotland | Alba

The Scottish Tourism Emergency Response Group (STERG) is a group, chaired by VisitScotland, created to respond to the COVID-19 crisis. STERG’s immediate priorities are to support tourism businesses to recover from this unprecedented situation.

It has been working on a single, joined-up, phased National Action Plan to not just combat the current issues but also look at how the industry could effectively recover once the lockdown is eased. This has been a real team effort, giving the agencies an opportunity to refocus plans and redirect budget, as well as working alongside the tourism industry to work through daily issues.

The Group may need additional representation, either on an ad-hoc basis depending on the subject at hand or on a permanent basis.

On this page you'll find an update on what STERG has delivered since it began in March 2020, including:

STERG outputs

Published January 2021

What has STERG delivered? This document outlines what has been delivered across the STERG partners in relation to funding, advice and support, marketing and communication, representing the industry, insight and strategy.

STERG meeting key notes and actions

The STERG meets regularly and this page also includes key notes and actions from its meetings. 



STERG sector update sessions