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Visit Scotland | Alba

The Scottish Tourism Emergency Response Group (STERG), which is chaired by VisitScotland, was created to respond to the COVID-19 crisis. STERG was established in March 2020 and has helped to get significant levels of financial help to the industry.

It has been working on a single, joined-up, phased National Action Plan not just to combat the current issues but also to look at how the industry could effectively recover once the lockdown is eased.

This has been a real team effort, giving the agencies an opportunity to refocus plans and redirect budget, as well as working alongside the tourism industry to work through daily issues.

On this page you'll find an update on what STERG has delivered since it began in March 2020, including:

STERG meeting key notes and actions

2022

2021

2020