1. The sector’s strengths, weaknesses, opportunities and threats (SWOT)
A SWOT analysis helps you to understand your business's strengths and weaknesses. It can also show you the opportunities and threats your business might face from the marketplace. Allow yourself to think about the current operation of the business and how it needs to evolve to anticipate new, as well as existing, challenges. Watch our online webinar to find out more about SWOT and actions your business can take.
Follow our workshop, conducted in partnership with the Association of Scottish Self-Caterers (ASSC). The following SWOT was developed for the self-catering sector in Scotland. It details the key internal and external factors influencing the sector.