Rebuilding Scotland's tourism industry together
Scottish tourism faced up to its biggest challenge ever, coronavirus (COVID-19). The recovery of this crucial £11 billion industry will take some time and requires a multi-agency approach.
What did the Scottish Tourism Emergency Response Group (STERG) do?
It worked hard to help tourism businesses:
- Recover from this unprecedented situation
- Make the best use of their budgets and employees' time
- Return to being the economic and social powerhouse it once was
It gave tourism organisations an opportunity to:
- Refocus plans
- Redirect budget
- Work through daily issues alongside the tourism industry
STERG aligned its plans to the priorities of the national tourism strategy, Scotland Outlook 2030.