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Article published 20/06/2024

June enewsletter

Today (20 June) we sent out our latest Tourism Insider. It includes news of the refreshed national events strategy, marketing activity and results, plus news from across our regions. Here’s a taster of what you can find inside…

Across the country our iconic venues and picture-perfect backdrops play host to world-leading cultural, business and sporting events of all sizes, all year round. Recently event fever was in full force with Taylor Swift and her 220,000 fans descending on Edinburgh. And coming up, this summer is filled with even more events including HebCelt Festival, The 152nd Open and AIG Women’s Open, the Edinburgh Festivals and the Sprint World Orienteering Championships.

At the end of last month, the refreshed national events strategy was launched. Scotland the Perfect Stage 2024 - 2035 aims to build on the event industry’s many achievements to date, as well as respond to the ongoing challenges faced by the sector. Events are ideally placed to continue to deliver tangible results against a range of national priorities. They not only provide world leading and authentic experiences, but they can drive positive change on multiple fronts.

Scotland has an enviable global reputation as a major events powerhouse. The refreshed strategy will ensure that the events industry continues to be an established global leader, delivering world-class events and experiences that contribute vital economic, social, and cultural value for Scotland. Take a look at the latest Tourism Insider enews.

Malcolm Roughead OBE, Chief Executive, VisitScotland

Here’s what you might have missed

Take a look at the latest edition of our Tourism Insider e-newsletter. 

Take a look at the Tourism Insider

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