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Visit Scotland | Alba
Article published 05/09/2023

The Scottish Government, on behalf of Scottish Ministers, is recruiting four new people to VisitScotland’s board. Each will play an integral role in helping shape the future of Scotland’s valuable tourism and events industry.

The deadline for applications is Thursday 28 September.

What does VisitScotland do?

Scottish tourism is one of Scotland’s most important industries and makes a huge contribution to the economy. It employs people in every part of Scotland sustaining communities the length and breadth of the country.

We work closely with multiple stakeholders ranging from:

  • tourism businesses
  • destination marketing organisations
  • public agencies
  • commercial partners


Innovative partnerships are key. They'll help establish Scotland as a 21st century leader in tourism and a responsible tourism destination.

Our award-winning marketing and digital communication "welcomes the world" to Scotland. This work, along with the organisation’s focus on industry and destination development, helps grow the sector in a sustainable way.

All this contributes to make Scotland a 365-day a year destination.

Our event directorate also plays a major role in raising the profile of Scotland as the perfect stage. This makes the country a leading destination for events such as the recent 2023 UCI Cycling World Championships.

I am extremely proud of and passionate about being part of an organisation that is a huge wealth creator for Scotland.

We are focused on supporting the sustainable growth of the tourism and events industry and there is clear evidence that there is a demand for what Scotland has to offer.

Lord Thurso, VisitScotland chair

What are we looking for in a candidate?

We're looking for someone who supports our important and diverse work. They'll also have to be someone who can help to promote the interests of the tourism industry across Scotland.

We're seeking applicants who can demonstrate experience at a senior level in one or more of the following areas:

  • the events sector
  • hotels / hospitality
  • academia
  • knowledge of working in government
  • risk and corporate governance

I very much value the benefits of having members on our Board with different experiences, different backgrounds and points of view.

I would encourage applications from those people who are currently under-represented on many Boards such as women, disabled people, those from Black and ethnic minority communities, LGBTI+ people, and people aged under 50.

Lord Thurso, VisitScotland chair

Video testimonials

To find out more about the role we caught up with our Chair, Lord Thurso, and our current board members, Anne Anderson and Steven Walker.

Lord Thurso talks about our role in developing and nourishing Scottish tourism.

Outgoing Board member Anne Anderson shares her experience of being part of our Board.

Current Board member Steven Walker highlights one of the organisation’s priority areas.

Our success in supporting a sustainable growth of the tourism and events industry will depend on us having the right people and forward-thinking strategies that adapt as the world changes around us.

This is an exciting time to be a member of our Board.

You will be part of the team that can deliver for our visitors and businesses and, help grow the visitor economy.

Lord Thurso, VisitScotland chair

Apply for one of the roles

The Chair position will become vacant on 31 March 2024. Two other board member positions are vacant in November 2023 and a third in October 2024.

The third vacancy will shadow the current chair of the audit and risk committee and will step into this role in autumn 2024.

The deadline for applications is Thursday 28 September.

You can read the full details about the role on the Scottish Government website.

Browse the board member vacancies on

Browse the Chair vacancy on

It has been my pleasure to have been chair of VisitScotland for the last seven years.

Going forward we will be transforming the way we work and seeking out the best routes to bring people to Scotland.

The new chair can look forward to leading the Board and charting a very successful future for VisitScotland and Scottish tourism.

Lord Thurso, VisitScotland chair

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