Visit Inverness Loch Ness wins ITB Earth Award

To be recognised at the world’s biggest travel show as the leading global destination organisation for tackling the climate emergency is incredible, and a very proud moment for our team and board. We are committed to being a leader on this journey, working with our business members and stakeholders, to fulfil Scotland’s ambition to be leaders in 21st Century Tourism on the way to reaching net zero by 2045.

This is a real coup for Visit Inverness Loch Ness (VILN) as a destination but also for Scotland as a whole. My huge congratulations to everyone involved.

Tackling climate change is one of the biggest challenges facing Scottish tourism and yet the transition to responsible tourism also presents opportunities for us all.

We want to inspire future generations to say that Scottish tourism led the way to help preserve and enhance the natural and built assets that benefit communities, businesses and our visitors. VILN has worked hard on its climate action plan to ably demonstrate this to the panel of international experts. By working together, we can help Scotland become a world-class destination, and the best destination for responsible tourism.