The inaugural UCI Cycling World Championships attracted unprecedented television and digital audiences. The event brought together 13 UCI World Championships in one successful major event. It was held this year in Glasgow and across Scotland.
Globally, more than 200 million hours were watched on television over the 11 days of competition. An increase of 75% compared to the average for a typical year when the various UCI World Championships are organised separately.
130
number of countries the Championships were broadcast to
200 million
hours watched on television globally
Almost 90 million
videos views on social media
Cycling disciplines across the event saw a significant increase in viewers:
The exceptional television audience figures, which can be explained by the unprecedented scale of this inaugural event and by the growing popularity of the various cycling disciplines, were particularly strong in Europe. More than 80 million people tuned in to the event.
Key visitor markets for Scotland were among the top European TV viewers:
The enormous success of the 2023 UCI Cycling World Championships was also reflected in the impressive figures recorded on the UCI's various digital platforms. Coverage was available 24/7 for 11 consecutive days. The result was an all-time record of 3,500 posts across 23 separate accounts. Some social media highlights include:
The 2023 UCI Cycling World Championships was an unparalleled celebration of cycling, and we are delighted that so many fans from around the world watched the event on television, in addition to the estimated one million spectators who lined the roads and filled venues over the 11 days of competition.
The comprehensive coverage of the inaugural UCI Cycling World Championships across 130 countries showed why Glasgow, and Scotland is the perfect stage for major events and we hope that the event has inspired viewers to come and experience all that Scotland has to offer.