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Article published 02/11/2023

Scottish Islands make the list

The Scottish Islands has been chosen as a 'Best Place To Go in 2024' by popular US travel media company, Frommer's. The region has been chosen amongst other destinations including Seville in Spain, Brisbane in Australia, The Cook Islands and Guanajuato in Mexico.

Frommer's describes the Scottish Islands as 'a breath of fresh air' and 'a world apart with more than a hint of magic to each of them'. 

With a shoutout to the white sandy beaches of Barra and Harris, the world's finest whiskies from Islay's distilleries, the dramatic sea stacks in Orkney and the wildlife in Shetland, their overview of this beautiful corner of Scotland is just a glimpse into the many, many reasons why visitors should make the region of their must-visit list. 

The Old Man of Hoy, Orkney

Scotland maintains interest from North American visitors

Frommer's is a long-running travel media company based in the United States. To date, their collection of travel products includes nearly 100 travel guidebooks, as well as expansion into their popular online website and travel podcast. For their 2024 list, they asked journalists worldwide to nominate the top visit-worthy destinations. 

This accolade comes at a time when the North American market for Scotland is thriving. North America, in particular the US, is considered a key driver in Scotland's international tourism recovery. The interest from across the pond shows no signs of stopping with strong sales for 2024 and enquiries for 2025. 

Find out more about Scotland's North American market and how our team works with industry to continue to welcome North American visitors year after year.

“It is hugely encouraging to see the Scottish Islands chosen by Frommer’s as one of the Best Places to Go in 2024.

It’s no surprise that such an influential travel guide has highlighted Scotland’s stunning natural beauty. Our islands are home to some of the finest produce in the world, fantastic outdoor experiences, and are a treasure trove of Neolithic remains that blend Gaelic and Norse tradition. A visit, at any time of year, is an unforgettable experience.

Tourism is one of our islands’ most important industries, it can help address depopulation, create jobs, sustain communities and contribute to the local economy.”

Malcolm Roughead OBE, Chief Executive, VisitScotland

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