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Visit Scotland | Alba
Article published 22/02/2023

New for 2023 – we’re creating a brand-new Explore Scotland leaflet and continuing our suite of regional printed maps. Landmark Press has been appointed to produce these printed marketing tools on our behalf.

Regional printed maps

A brand-new suite of 25 tear-off regional printed maps will be available this year across our iCentre network. These maps are a valuable tool for our friendly and knowledgeable iCentre team when providing visitors with local information and inspiration.

Each of the regional counter maps include a street plan and a notes section and are a hugely popular take-away for our visitors.  

These maps will now include a range of advertising opportunities for local businesses.

Explore Scotland leaflet

The new Explore Scotland leaflet will also be available across our iCentre network and used by our intermediary marketing team.

This team is responsible for making sure visitors in our key markets can find products and experiences they’re looking for via their preferred channels. In light of this, these leaflets will be produced in English, French, German, Italian and Spanish.

This leaflet will:

  • include a map of Scotland and highlights our iCentres across the country as well as our services and retail products.
  • be jam-packed with inspiration and information to encourage our visitors to see and do more while in Scotland or when thinking about booking a trip to Scotland
  • include a range of advertising opportunities for local businesses.

These marketing materials aim to connect with visitors, showing them what a visit to Scotland’s diverse regions can feel like year-round.  

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