How Google Analytics 4 can benefit your tourism business
When people engage with your business website, it benefits both them and yourself if they're quickly able to find what they're looking for. But how do you know if that's the case?
With Google Analytics 4, you can use more advanced user behaviour analysis capabilities than before.
In other words, you can gain even better insights into how visitors navigate your websites or apps. Use this information to your advantage:
- identify popular pages or sections
- track conversions (purchases, scroll activity, etc.)
- understand user engagement (how long do users stay on a page, do they go to other sections of your website, or do they tune out)
Once you know what works well and where there are opportunities for improvement, you can begin to make your website the best it can be.
A good user experience gives a sense of professionalism. And the better perceived your business or product is, the better your chances to attract more customers.
Set yourself up for success by regularly reviewing and analysing your data. This way, you'll stay on top of ways to improve your website and optimise your marketing strategies.
Google Analytics 4 is free and that it pulls data from Google Chrome, the UK's most popular internet browser. According to Statista, nearly 50% of people in the UK used Google Chrome in 2022.
Review Statista's full report on web browser market share in the UK in 2022.