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Visit Scotland | Alba
Article published 01/05/2023

Introduction from Regional Director, Neil Christison

Welcome to our latest regional update of the year where we look back at our key activity for the first quarter of 2023 between January and March. There are many challenges still facing our industry but at the start of our traditional tourism season in Scotland, we want to remind those in tourism and events of how far we have come, and the opportunities that lie ahead. 

It was fantastic to be able to celebrate the hard work, passion and commitment within tourism and events at the National Final of the Scottish Thistle Awards in February. And with the countdown to the UCI Cycling World Championships taking place this summer firmly on, we launched a cycling industry toolkit to help support businesses to make the most of the opportunity and further develop Scottish cycling tourism. 

Scottish Tourism Month in March presented the opportunity to celebrate our achievements and for the industry to come together at events throughout the region to share learnings, best practice and ideas for future collaboration.  Here’s a round-up of some of our activity in Edinburgh and the Lothians in recent months.

Neil Christison attending the Thistle AwardsRegional Director, Neil Christison attending the Scottish Thistle Award Final

Corporate press activity - Edinburgh and the Lothians 


Edinburgh city centre

Edinburgh's vibrant city centre, aerial shot


Our corporate PR team work closely with Scottish and UK media to raise awareness of our work to promote Edinburgh and the Lothians to visitors, and how we offer support for the industry.


Some of the most recent highlights include:

  • We celebrated the very best of Scotland’s tourism and events industry at the National Final of the Scottish Thistle Awards, including winners from Edinburgh and the Lothians.

Thistle winners

Winners from 'A Toast to Gaia', Edinburgh Science who won in the Working Together for Tourism category, sponsored by Historic Environment Scotland.


  • We issued an opinion editorial from Regional Director Neil Christison ahead of the traditional start of the tourism season which was picked up by the regional press, including the Edinburgh Chamber of Commerce and Midlothian View.
  • We provided a supporting quote to Dundas Castle to celebrate their recent 5-Star Quality Assurance Award on social media.
  • We encouraged tourism businesses across Scotland to take part in VisitScotland Connect, our global travel trade workshop which took place in Aberdeen.


Read about the successes at VisitScotland Connect 2023

2023 UCI Cycling World Championships

The 2023 UCI Cycling World Championships come to Glasgow and venues across Scotland in August this year. Edinburgh is one of the host regions of this flagship event.

It will be the single biggest cycling event in history, bringing together for the first time 13 existing UCI World Championships into one mega event.   Partners and tourism businesses are encouraged to help promote both the event as well as celebrate the #PowerOfTheBike

With Edinburgh being a host region for the championships dedicated information webpages have been created. These pages are a great resource for visitors whether they are spectators to the events or taking part. It’s a great resource to share on your channels.

We’ve developed a toolkit which has been created to help you maximise the opportunity through a range of assets and ready-to-use content.

Take a look at our cycling toolkit

UCI World Champs

Watch the UCI Cycling World Championships promo film!

Social media stats - January to March


No Edinburgh & Lothians specific content reached people across the last three month


No of reactions, likes, comments, shares and saves on Edinburgh and the Lothians posts

Over 469,400

Top performing post was on Instagram and was an image of Edinburgh Castle framed by cherry blossom

Recent blogs and content on

We can reach potential visitors to Edinburgh and the Lothians through targeted online content. Blogs are one way in which we can really focus on specific topics that we know, from our research, that our visitors are searching for, or interested in.

And we can use this type of content to showcase all that the tourism industry offers across East, West and Midlothian – all year round.

You can share our blogs which are available on Here are some examples of our latest blogs which feature Edinburgh and the Lothians:


A new version of launched in the week of 13 February with brand new regional and destination pages, here are a few examples of the new regional content created:

Work with our marketing team to promote your business

writers museum edinburgh

Exhibits at The Writers' Museum in Edinburgh

Scottish Thistle Awards - The final

A total of 17 businesses and individuals were honoured at Scotland’s premier tourism and events awards in January. Congratulations to the finalists and winners!

By why enter the awards? Read our latest news story on "Seven reasons why your tourism business should enter for 2023"

Final group shot

The winners at the Scottish Thistle Awards final in Edinburgh

Here is a round up of our Global PR activity covering Edinburgh and the Lothians

Related links