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Help shape the future of business support on Giving feedback through our short survey only takes a few minutes.

Article published 22/09/2022

The South of Scotland Destination Alliance (SSDA) has launched its first ‘barometer survey’ of tourism and hospitality businesses in the South of Scotland.

It aims to build a comprehensive picture of the current state of the industry in the region and what operators’ key challenges and priorities are as the economic picture worsens.

In today’s increasingly uncertain economic climate, with the cost of living and energy bills soaring, this timely survey seeks to gauge:

  • how businesses are faring
  • what challenges they’re coping with
  • what their priorities are for the next 12 months

The SSDA will collate and assess feedback from businesses to build up a clear and informed picture of how it and partner organisations working together on behalf of the South of Scotland, such as South of Scotland Enterprise (SOSE), can best provide support for the region’s visitor economy in the coming year and beyond.

We welcome the Scottish Tourism Alliance’s recent appeal to the UK’s new Prime Minister and her government outlining the urgent needs of Scotland’s tourism industry as a whole.

We know businesses in our region share many of the same concerns about the future as their counterparts across the country, faced with growing uncertainty in the weeks and months ahead as the cost of living crisis deepens.

If we as an organisation are going to be properly effective at giving businesses in our own region the help and support we can offer, it’s crucial that we get an in-depth and up-to-date picture of how things are on the ground, and what their key priorities are for what looks like an increasingly challenging year ahead.

Whether you run a hotel, a visitor attraction, a café, restaurant, pub or holiday accommodation, we want as many tourism and hospitality business operators in the

The results will help us inform industry-led discussions and effectively champion your needs and priorities with the Scottish Government. With the data we gather through this survey, we can work with stakeholders to highlight key challenges across the spectrum of tourism and hospitality in the South of Scotland, keeping you informed as you navigate your business through the months ahead.

Melanie Allen, SSDA Interim Chief Executive

What are the benefits of filling out the survey?

  • Inform

    industry-led discussions on a local and national level

  • Highlight

    key challenges to stakeholders, including governmental bodies

  • Help

    introduce a new, regular insights model to keep you informed

  • Cement

    the South of Scotland's integral role in the country's tourism economy

The SSDA plans to roll out another barometer survey in around six months’ time to take the temperature of the industry after the difficult winter period.

Two barometer surveys of South of Scotland tourism and hospitality businesses will be carried out each year, providing invaluable insight and data to inform policymakers, organisations and business leaders right across the region.

Businesses can complete the survey online on the SSDA website – it will be open for responses until Monday 26 September at 11.59pm.

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