Exploring how Scottish holidays make people feel
It's often said that time moves more quickly as we reach adulthood because we're not experiencing as many new things as we did when we were growing up.
And it's not just a theory: it's science. When we're younger and experiencing something, it's not that those experiences are more meaningful or profound. It's just that our brains were paying closer attention to logging more of them. But just because our time seems to fly quicker once out of our adolescent days, doesn't mean we should put a stop to enriching ourselves with new adventures.
Our Scotland is Calling campaign looks to keep Scotland at the forefront of potential visitors' minds when they make travel plans. As part of this, we wanted to uncover the role this kind of nostalgia plays for visitors taking Scottish holidays to see how they feel when exploring the sights and making memories in each of Scotland's diverse regions.
Whilst it might be a first for us to pinpoint how visitors to Scotland feel about each of the Scottish regions. Pinpointing emotions and memories to places isn't something new. It's a psychological concept known as “place attachment” and explores the bond between person and place.
Our research gives us an idea:
- How Scottish places make people feel
- How the rest of the UK feel about the different Scottish regions
- How visitors feel about the Scottish people
Without giving too much away, we were delighted to find that a quarter of the visitors we asked said the Scottish people play an integral part in what makes their Scottish holiday experiences more enjoyable!