Glasgow Tourism and Visitor Plan Quarterly Update Q1 2022

The latest quarterly update from the Glasgow Tourism and Visitor Plan, covering April to June 2022, is now live. Find out how tourism partners have been working together over the last three months to support the city and sector's recovery, in alignment with the city's tourism strategy. 

What's new?

The city's tourism partners - Glasgow Life, Scottish Enterprise and VisitScotland – have put together this latest update on our recent activity from April to June 2022 covering:

• The augmented reality marketing activity and partnership with Avanti West Coast to promote mid-week tourism to Glasgow from London
• Results from the Glasgow Music Non-Stop campaign which promoted the city’s outstanding music offer
• The co-orindated effort of Glasgow Life, Glasgow Airport and VisitScotland to promote the new WestJet route between Glasgow and Canada
• An update on recent and upcoming major events which continue to showcase why Glasgow is a globally leading event and sporting city

What is the Glasgow Tourism Visitor Plan?

Launched in 2017, the Glasgow Tourism and Visitor Plan to 2023 is the framework for the city’s tourism ambitions.

Its development was led by the city tourism strategy partners – Glasgow Life, Scottish Enterprise and VisitScotland – and to support our city through a strong, sustainable sector which delivers a great experience for the visitor and economic benefits for the city.

The plan was reviewed in early 2020, underlining the strength of the city’s distinct cultural assets including heritage, music, contemporary art, events, sporting city and Mackintosh, while adding the growing importance of sustainability and food and drink. From that review, we also published an Action Plan last spring.

That Action Plan is the route map to recovery from the global pandemic for Glasgow’s tourism sector, as we work with partners and industry to restore the city. 

Learn more about the Glasgow Tourism Visitor Plan.