The latest update from Glasgow's tourism partners

The latest quarterly update from the Glasgow Tourism and Visitor Plan, covering July to October 2022, is now live. Find out how tourism partners have been working together over the last three months to support the city and sector's recovery, in alignment with the city's tourism strategy. 

What's new?

The city's tourism partners – Glasgow Life, Scottish Enterprise and VisitScotland – have put together this latest update on our recent activity from July to October 2022 including:

• The final introduction from the outgoing Chair of the Glasgow Tourism Partnership, Peter Lederer. The role will be taken over by SEC Chief Executive, Peter Duthie. 
• An update on marketing campaigns including Glasgow Music NonStop and Scotland is Calling
• The launch of the Glasgow Loves Winter Campaign
• Celebrating one year to go until the 2023 UCI Cycling World Championships comes to Glasgow and Scotland
• How the city delivered an epic summer of cultural, sporting and business events 

What is the Glasgow Tourism and Visitor Plan?

Launched in 2017, the Glasgow Tourism and Visitor Plan to 2023 is the framework for the city’s tourism ambitions.

Its development was led by the city tourism strategy partners – Glasgow Life, Scottish Enterprise and VisitScotland – and to support our city through a strong, sustainable sector which delivers a great experience for the visitor and economic benefits for the city.

The plan was reviewed in early 2020, underlining the strength of the city’s distinct cultural assets including heritage, music, contemporary art, events, sporting city and Mackintosh, while adding the growing importance of sustainability and food and drink. From that review, we also published an Action Plan last spring.

That Action Plan is the route map to recovery from the global pandemic for Glasgow’s tourism sector, as we work with partners and industry to restore the city. 

We're pleased to update that work has begun on a new Glasgow tourism strategy and action plan to take us to 2030. We're working with destination marketing agency Toposophy. The development of the strategy will be shaped through engagement with industry and residents. The final strategy should be ready by spring 2023. 

Learn more about the Glasgow Tourism Visitor Plan.