Easter Ross Peninsula Launch

The Tain and District Development Trust (TDDT) has launched a new visitor destination brand, the Easter Ross Peninsula (ERP), to promote the area as a unique visitor destination within the Highlands.

TDDT initially soft-launched the re-brand of Easter Ross Peninsula through developing a new website, social media content and a stakeholder launch. On Thursday 10 March, they released a brand-new promotional film, created by Scene-It Media, to showcase all there is to see, do and experience in the Easter Ross Peninsula.

The development of the Peninsula as a visitor destination began in 2018, when the local community expressed their desire to increase visitor numbers to boost social, economic and environmental growth.

This has led to the creation of the Easter Ross Peninsula, which now exists to maximise the offering of the local area and assets – including the people, places, services and businesses. The ERP creates an opportunity to bring them together to boost the local economy, encourage local investment, develop training and youth employment opportunities while also creating a long-lasting legacy.

Glenmorangie’s marketing agency, Zero, supported by helping the community to create a name and brand identity to put the destination on the tourism map. This made the Easter Ross Peninsula brand a reality – as selected by vote of the local community.

To find out more about the work of Easter Ross Peninsula, take a look at their brand-new website.