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Article published 01/02/2022

Our activity to support tourism recovery for Dundee & Angus

Our marketing activity for Dundee & Angus

Scotland is Calling

Launched 30 September 2021 - Scotland is Calling – was designed to support the recovery of Scotland’s tourism industry, by keeping Scotland front of mind with high-spending international visitors. For more information on the campaign, to view some of the adverts and to find out how you can get involved take a look at our Scotland is Calling industry guide.

Our latest film as part of Scotland is Calling – Tread Lightly – was released at the end of October 2021. The film, which featured Corrie Fee in Angus, appeals to visitors to tread lightly and explore Scotland responsibly. Why not share the film on your channels?

Our tread lightly film content

We’re always adding and updating content on that features locations and businesses across Dundee & Angus to help inspire future visitors. Why not share this new content featuring regional businesses and locations on your channels?

Consumer PR for Dundee & Angus

  • UK coverage

    • Dundee as the UNESCO City of Design featured heavily in UK coverage around the launch of the Scotland’s UNESCO Trail. Coverage included the Metro, Sunday Express and the Guardian online.
    • We worked with a journalist, Phoebe Taplin, who was visiting Arbroath for a feature for the Guardian. Coverage included a car-free slant, with messaging ahead of COP26 for sustainable trips to Scotland.
  • Europe

  • North America

    • TRAVEL + LEISURE featured the Carnoustie Golf Hotel as part of its article on 10 Scottish golf courses with luxe accommodation and stunning scenery. View the story on the TRAVEL + LEISURE webiste.
    • The Points Guy mentioned Dundee, alongside the Cairngorms, as part of the 8 best destinations to visit in November article.

Marketing activity coming up in 2022

We've pulled together a round-up of marketing, looking ahead for 2022. Find out what's coming up.

Scotland's Year of Stories 2022

Stories are vital to every part of Scotland. Our stories reflect who we are and shape how others see us. Take a look at our Year of Stories 2022 marketing toolkit for information about how you can get involved.

Local events taking place in the Themed Year include the Dundee Summer (Bash) Street Festival and, in Angus, Short Sharp Stories – from a whisper to a cacophony. Find out more about our Year of Stories 2022 event programme.

Watch our Year of Stories 2022 film

You can access the film on our YouTube channel and share it with your visitors across your channels. When engaging with the Themed Year on social media remember to use the hashtags #YS2022 and #TalesOfScotland.

An update from our iCentre

Interior shot of Dundee iCentre

Our Dundee iCentre continues to provide information to visitors on things to see and do across Dundee and beyond. If you haven't already popped into our new home, located within V&A Dundee, please feel free to come in to see our new location and say hello to our passionate and enthusiastic iCentre staff who can help promote your tourism experiences directly to visitors. We’d love to see you.

Events and webinars

We've got some intresting webinars coming up, and also some useful recordings from previous webinars, that may be of interest.


In partnership with the DigitalBoost team, we've created a brand-new webinar programme, following the success of our series in 2021. Find out what's coming up next.

Visitor attraction best practice webinar

Hear about our new visitor attraction best practice directory and the importance of benchmarking and achieving best practice standards, using insights from our VisitScotland Quality Assurance (QA) Scheme in this webinar. View the recording and presentations from our webinar.

Local business and partner news and updates

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