Inspiring visitors to Scotland from the Netherlands and Germany
Stunning images of awe-inspiring landmarks such as the City of Edinburgh’s skyline, Dunnottar Castle and Smailholm Tower are helping to inspire visitors from the Netherlands and Germany as part of our new marketing partnership with DFDS Seaways.
The digital campaign which also features iconic images of highland cows aims to inspire potential visitors to travel to Scotland by ferry using the DFDS Seaways Amsterdam to Newcastle route.
The suite of videos will run across Pinterest, Teads and Outbrain over the next month as part of our Scotland is Calling activity that aims to ensure Scotland and DFDS Seaways are front of mind with those booking a trip in 2022. It aims to appeal to those returning to Scotland for a cultural experience, as well as a younger adventure-seeking audience.
Our first international partnership with DFDS Seaways since the COVID-19 pandemic, this activity aims to build on the success of previous joint campaigns to help support the continued and responsible recovery of the industry.
In 2019, Scotland welcomed 3.5 million overnight international visitors, which generated 43% of the total tourism spend that year.