As part of our ongoing partnership marketing activity, we’ve teamed up with train operators Avanti West Coast on a new campaign for Glasgow.
The campaign uses a mix of out of home augmented reality activity, as well as display and social ads which will run over the next month.
Shoppers to one of London’s most popular shopping centres were given the chance to experience a trip to Glasgow before they even booked a train ticket.
Using immersive augmented reality, customers of Stratford Shopping Centre discovered more about Glasgow’s cultural offering and learnt about travelling to the city.
Whether it's marvelling at the striking architecture of Charles Rennie Mackintosh, delving into the city’s exciting art scene or taking in a legendary tune in the UNESCO City of Music, the unique virtual visit aimed to encourage more Londoners to take a midweek break to Glasgow this spring.
Prior to the pandemic, domestic and international visitors made 2.5 million overnight trips to Glasgow alone, contributing £774 million to the city economy.
It's hoped the partnership will support ongoing work to reinvigorate the city’s tourism industry, which employs over 32,000 people.
Augmented reality (AR) is an interactive experience where real-life scenes and imagery and sounds are brought to life through a users’ smartphone or tablet by computer-generated software.
With an increasing number of visitors mindful of their impact on the world around them, the campaign will also promote responsible travel.