Good Journey partnership enables ASVA visitor attractions to take advantage of reduced rates to promote access to car-free visitors
The Association of Scottish Visitor Attractions (ASVA) has teamed up with Good Journey to encourage and enable more people to visit attractions all over Scotland by train, bus, bike and foot.
The Good Journey website is the go-to for guidance on how to get around the UK without a car – providing visitors from both the home and overseas markets with super-easy travel information and transport solutions to help them plan journeys and access all that’s on offer around the country.
Good Journey helps visitors decide where to spend their leisure time by providing simple-to-use journey planners and destination guides highlighting travel options for places of interest to visit by rail, bus, shuttlebus, fixed-price taxi, bike or on foot.
Sites and venues subscribed to the Good Journey site – and promoted by the Good Journey Accreditation mark – can:
- attract new visitors (24% of UK households don’t have access to a car and the majority of international visitors do not hire one whilst holidaying in Scotland),
- cut overall carbon emissions – typically over 50% comes from cars
- increase their income – car-free visitors spend around 20% more
- reduce congestion in their car-parks and access roads
- meet their sustainability goals
ASVA was delighted to join forces with Good Journey (which recently joined ASVA as a trade member) as it's keen for more attractions throughout Scotland to capitalise on the considerable benefits offered by Good Journey subscription and to support its members in achieving their own environmental sustainability goals.
Thanks to the new partnership, ASVA attraction members can take advantage of very special introductory terms to sign up to Good Journey. Subscriptions to join range from £75 to £450 depending on visitor numbers and ASVA attraction members have been offered a special introductory rate of two years’ subscription to Good Journey for the price of one.