The results are in...
Scotland’s burgeoning agritourism sector is benefiting from a growing trend for buying locally sourced food and drink, new research has revealed.
We've undertaken The Scottish Agritourism Growth Tracker 2022, on behalf of Scottish Agritourism, which has found that money generated by farm retail increased by almost £50 million during the first year of the pandemic, rising from £62 million to over £110 million.
The findings highlight the significant value and opportunity for Scotland’s farms, rural communities and visitor economy of including a food and drink experience as part of Scotland’s agritourism offering.
Currently over a third of agritourism businesses are offering food and drink consumption on-site. This can include farm produce enjoyed as part of a holiday on a farm, in a farm café or after a farm tour.
More than half of respondents said they sell their produce online (55%), in an on-farm shop (36%) or via an on-farm honesty box (29%).
It's believed the boom in farm retail sales is a result of growing awareness of the economical, ethical and environmental benefits of buying directly from local farmers.