Scotland - a water wellness destination
We’ve launched our latest marketing campaign for Scotland’s Year of Coasts and Waters 20/21, which shines a spotlight on water wellness activities across the country. After a prolonged period of lockdown there is evidence that people are either trying new activities or taking active steps to help look after their health and wellbeing. The growing popularity of activities like wild swimming and paddle-boarding, coupled with the well documented benefits of being near the water, has led to an emerging consumer trend in relation to water wellness.
Our Year of Coasts and Waters 20/21 campaign will reinforce Scotland’s position as an ideal location to capitalise on the popularity of this trend, highlighting relevant experiences, businesses and locations where visitors can enjoy water wellness activities.
The campaign will run throughout summer 2021 and we are encouraging all tourism businesses, groups and activity providers to get involved in sharing this campaign and promoting the water wellness experiences and products your business or destination offers.