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Visit Scotland | Alba
Article published 26/02/2021

UK businesses registered ‘We’re Good to Go’ get global ‘Safe Travels’ stamp

VisitBritain has announced that tourism businesses in the UK registered to the We’re Good to Go industry standard scheme can now be automatically issued with the international Safe Travels stamp from the World Travel & Tourism Council (WTTC).

In order to help give confidence to visitors, we worked with VisitEngland, Visit Wales and Tourism Northern Ireland to launch the We’re Good to Go scheme in 2020. The scheme has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols and for its role in supporting the recovery of the UK tourism sector.

The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols - so they can experience Safe Travels.

VisitBritain is coordinating the Safe Travels stamp issue in the UK, on behalf of the WTTC, for businesses registered to the We’re Good to Go scheme, with those who welcome international visitors particularly encouraged to apply.

Registered with Good to Go? Here’s what to do next

We’re Good to Go registered businesses in the UK can log into their online account to download the Safe Travels stamp.

More than 44,000 businesses across the UK are registered on to the We’re Good To Go industry standard demonstrating they are adhering to the latest Government and public health guidance, have carried out a COVID-19 risk assessment and have the required processes in place to aid social distancing and cleanliness, reassuring customers, staff and local residents.

Here in Scotland, more than 7,350 businesses joined the scheme.

The protocols for the WTTC’s global Safe Travels stamp were designed with the World Health Organisation and the Centers for Disease Control and Prevention guidelines' and developed alongside leading industry associations and international organisations.

Not part of the Good to Go Scheme? Join now

One of the ways you can reassure visitors of the steps you’ve taken is by displaying the We’re Good to Go mark.

Any business not already part of We’re Good to Go can apply to the free scheme and indicate within that application their wish to use the additional global WTTC stamp.

To obtain the mark, you must complete a self-assessment on the We’re Good to Go online platform, including a checklist confirming you’ve put the necessary processes in place and are adhering to official government and sectoral guidance.

Once you’ve completed the self-assessment, you’ll be given a link to a toolkit with logos that can be used across your marketing channels and signage, plus a downloadable certificate for display on the premises. You can also download a Gaelic version of the mark as part of the process.

We are delighted that businesses certified to We’re Good To Go can also automatically register for the WTTC’s global Safe Travels stamp, recognising the standard of protocols and processes we have in place in the UK. This is also testament to the hard work and commitment of tens of thousands of businesses right across the country who have adapted and innovated to safely meet new ways of working and are already ‘good to go’.

This international stamp sitting alongside our We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions can be lifted.

Sally Balcombe, CEO, VisitBritain

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