We've launched a new marketing campaign running throughout the summer, Now is Your Time, to invite people to holiday in Scotland.
Staycations look set to be popular this year, with an increasing number of visitors likely to turn to holiday experiences from the past or seek ‘modern twists on old favourites’ when it comes to exploring Scotland.
New figures suggest almost two thirds of people are keen to revisit places in Scotland that they haven’t been to for years with some doing so in a different way, for example, revisiting a favourite holiday destination from childhood but swapping the family game of rounders on the beach to an adrenaline-fuelled kayaking experience.
The Now is Your Time campaign is aimed at inspiring people across the UK to take a much-needed break with a day out, a city break or a longer holiday to enjoy all the country has to offer.
It will cover five themes starting with days out before moving to short stays, city breaks, family gatherings and escape and connect experiences to benefit physical and mental wellbeing.