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Article published 02/06/2021

Scottish Government campaign

A major TV, radio and digital campaign to encourage people across Scotland to come together to tackle the climate emergency has been launched ahead of COP26 in Glasgow later this year.

The Let’s do Net Zero campaign highlights the benefits a net zero society will bring for our economy, health and environment.

It also aims to raise greater awareness of the twin crises of climate change and biodiversity loss, and the transformation that is required across all corners of our economy and society in order to end Scotland’s contribution to climate change.

The domestic campaign will provide information and resources to help support the choices and decisions we can all take to help reduce emissions whilst improving our health and wellbeing. It will also showcase the achievements of communities, businesses and organisations who have already taken action to reduce emissions and introduce more environmentally sustainable practices.

The international campaign will demonstrate the action that Scotland is taking to protect the planet, inviting global collaboration ahead of COP26.

Figures show that at least three quarters of the Scottish public agree that action on climate change must be taken now, while under a quarter consider themselves knowledgeable about the consequences of failing to act. 

Scotland is already committed to reaching net-zero greenhouse gas emissions by 2045 and record capital investment of £1.9 billion will be spent on low-carbon projects in 2021/22 to tackle climate change and create good green jobs.

How can I get involved?

An essential part of this campaign is the collective input from people, businesses and organisations like yours, helping people across Scotland understand that there is support out there for them.

The partner toolkit has been designed to ensure key partners can support the campaign and to maximise the communication of campaign messages directly to the target audience.

It also ensures partners and the Scottish Government are aligned, speaking with one voice and working together to raise awareness and understanding. 

Please share the campaign information across your various communication channels such as newsletters, websites and social media.

To find out what we all can do, take a look at the toolkit.

Campaign messaging will be shared from the Net Zero Scotland social media channels – @ScotGovNetZero – please like, comment and share content and use #LetsDoNetZero.

Further information

The campaign will be rolled out in two phases. The first phase will focus on informing the public in Scotland about the climate emergency and the need to get to net zero, signposting to for information as to what we need people to do.

The second phase will outline what Scotland as a whole is doing to tackle climate change to both domestic and international audiences.

Net zero is when the amount of greenhouse gas emissions we put into the atmosphere balances with the amount we’re able to take out. 

Our world-leading legislation commits us to reaching net zero emissions of all greenhouse gases by 2045 (with interim targets of a 75% reduction by 2030 and a 90% reduction by 2040), five years earlier than the rest of the UK.

Read the full press release.

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