Scottish Government campaign
A major TV, radio and digital campaign to encourage people across Scotland to come together to tackle the climate emergency has been launched ahead of COP26 in Glasgow later this year.
The Let’s do Net Zero campaign highlights the benefits a net zero society will bring for our economy, health and environment.
It also aims to raise greater awareness of the twin crises of climate change and biodiversity loss, and the transformation that is required across all corners of our economy and society in order to end Scotland’s contribution to climate change.
The domestic campaign will provide information and resources to help support the choices and decisions we can all take to help reduce emissions whilst improving our health and wellbeing. It will also showcase the achievements of communities, businesses and organisations who have already taken action to reduce emissions and introduce more environmentally sustainable practices.
The international campaign will demonstrate the action that Scotland is taking to protect the planet, inviting global collaboration ahead of COP26.
Figures show that at least three quarters of the Scottish public agree that action on climate change must be taken now, while under a quarter consider themselves knowledgeable about the consequences of failing to act.
Scotland is already committed to reaching net-zero greenhouse gas emissions by 2045 and record capital investment of £1.9 billion will be spent on low-carbon projects in 2021/22 to tackle climate change and create good green jobs.