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Visit Scotland | Alba
Article published 30/06/2020

About the campaign

With a provisional date for the opening of tourism of Wednesday 15 July in place, last week (week beginning 22 June) we launched #HameTownTourist. It’s an integrated marketing, social, influencer and media campaign to inspire consumers across Scotland to rediscover their local areas and support our tourism industry.

The campaign asked people to consider where will be the first place they want to visit once we move into phase three of the Scottish Government’s route map and more of the tourism industry will open for visitors.

Scottish influencers across the country engaged with their online communities in a conversation about staying local while getting out to support businesses in their area that have suffered as a result of this pandemic when the time comes for businesses to reopen. The group of influencers inspired their followers with the first places they’ll be looking to visit once they can and encouraging followers to share their own recommendations and ideas.

Who we worked with

The week kicked off with Calum Maclean (caldamac) who posted on his Facebook, Instagram and Twitter about his plans to paddle from Inverness to Fort William by canoe with Explore Highland.

Instagram post by @caldamac for #HameTownTourist


This was followed by Janice Hopper (scots2travel) sharing her plans for exploring Aberdeenshire on Instagram and Twitter – which included Meldrum House, Haddo House and Barra Berries.

Tweet by @scots2travel for #HameTownTourist


Edinburgh-based Wendy Graham (Moral Fibres) shared on Instagram and Twitter that her first stop will be the Royal Botanic Garden Edinburgh when it opens again on 1 July.

Instagram post by @moralfibres for #HameTownTourist


Marc Pickering (lochgmarcp) shared that he can’t wait to visit Inveraray when restrictions ease with his followers on Instagram and Twitter. He mentioned visiting Inveraray Castle, the Dun na Cuaiche Watchtower and Loch Fyne Oysters.

Instagram post by @lochgmarcp for #HameTownTourist


Michelle Spink (Adventures in Angus) gave a shout-out to Newton Farm Holidays on her Facebook and Twitter. She said the farm is top of her list, particularly after seeing all of their social media activity during lockdown.

Facebook post by Adventures in Angus for #HameTownTourist


Fife-based John Murray (johnmurrayjnr) shared that he can’t wait to visit Falkland Palace once it’s safe to do so again on his Twitter and Instagram.

Tweet by @johnmurrayjnr for #HameTownTourist


John Bisset (The Scran Man) posted across his Facebook, Twitter and Instagram that he can’t wait to visit popular Glasgow southside brunch spot Café Strange Brew when it reopens.

Instagram post by The Scran Man for #HameTownTourist

Get involved

Want to get involved in the campaign? Why not share the first place you’d like to visit once lockdown restrictions are further eased on social media using #HameTownTourist – and ask your followers to do the same!