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Visit Scotland | Alba
Article published 17/01/2019

The Scottish Government has announced a £300,000 funding boost for tourism in Ayrshire, Firth of Clyde and Clyde Islands to promote the region as a visitor destination.

Fiona Hyslop MSP, Cabinet Secretary for Culture, Tourism & External Affairs, made the announcement on Wednesday 16 January as part of an industry event hosted by Scottish Tourism Alliance at The Waterside Hotel in West Kilbride. The funding will be made available to help boost tourism and the rural economy, covering six local authority areas; North Ayrshire; East Ayrshire; South Ayrshire; Argyll & Bute; Renfrewshire and Inverclyde.

Around 100 local businesses and stakeholders from across the region gathered to hear about plans for an exciting new tourism initiative for Ayrshire, Firth of Clyde and Clyde Islands: ‘Five Routes – One Great Adventure’, as part of this latest Scottish Government funding commitment. 

Today’s announcement is an exciting development for Ayrshire and the wider region. The opening of this stunning series of five ring routes will help showcase Ayrshire’s natural beauty and enhance the region’s tourism offer.

These routes, and the co-operative working between the industry and local authorities, are an important development and will help Ayrshire develop as a destination showcasing to our visitors all that the region has to offer.

I am pleased to announce £300,000 Scottish Government funding towards this project, in line with our Programme for Government commitment to promote Ayrshire as a tourism destination.

Fiona Hyslop, Tourism Secretary

With its ancient castles, stunning coastlines, famous golf courses and links to Burns, Ayrshire has always been a popular holiday destination. This exciting funding announcement and the creation of an ambitious new initiative, Five Routes- One Great Adventure, will ensure the region can continue to grow its offering, attracting more visitors in the future.

There is a huge opportunity for local tourism businesses to get involved and help encourage people from across the world to experience these new driving routes and the incredible food and drink, attractions and accommodations on offer throughout Ayrshire and the Clyde Coast.

We need to continue to create world class experiences, events and attractions to keep up with ever-changing visitor demands. Tourism is more than a holiday experience – it is the heartbeat of the Scottish economy and touches every community, generating income, jobs and social change.