Gaelic Tourism Strategy for Scotland 2018-23
Gaelic is an integral part of Scotland's heritage, identity and culture.
In an increasingly competitive global market it is vital that Scotland offers a memorable, authentic and unique visitor experience.
Our Gaelic language and its associated culture has significant potential to contribute to this as an important but - so far - under used ingredient in the Scottish cultural offer.
We have developed this strategy together with partners, with the aim to provide a framework for the development of Gaelic as a tourism asset in the short, medium and long term.
Gaelic can be accessed by the entire tourism industry - speakers and non-speakers. From businesses offering Gaelic immersion experiences, to those providing information on the language, its culture and heritage, to those including some Gaelic in their brand as a USP.