Invest in technology that makes people’s real life visitor experiences better
We don’t believe that technology will ever replace the physical experiences we have or the relationships we build when visiting Scotland, but we do believe that the right technology will help visitors find, and share the experiences that they love and spend more time with the people they meet, thereby enhancing our reputation as a world-class organisation and destination of choice. To enable that to happen, we need to ensure that our own people have access to the technology that will allow them to work smarter, gather, interrogate and interpret data and information which will lead to greater understanding and fulfilment of both our visitor, partner and internal stakeholder needs.