Content marketing activity
Our marketing calendar for 2023 shows our monthly spotlight themes and key messages. These have been informed by global seasonal trends and user interests. These overarching themes create aligned messaging across our global digital channels, including:
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www.visitscotland.com in six languages
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social media channels
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influencer marketing
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email marketing to our consumer database
This provides a mix of inspiration and planning information to engage our audiences, ultimately influencing trip planning and generating advocacy for Scotland.