Living our values: The VS Way
Our values — known as The VS Way — guide our behaviour and shape our culture. They influence how we interact with colleagues, partners and stakeholders, and how we represent Scotland to the world.
We are:
Life at VisitScotland
At VisitScotland, our people are at the heart of everything we do. We believe that when our people feel supported, valued and connected to purpose, they can do their best work, for each other, for partners and for Scotland’s visitor economy.
Life at VisitScotland is shaped by our values, our commitment to fair work, and a shared ambition to create a positive and lasting impact across Scotland’s places and communities.
If you’re looking for a valued role that offers benefits to maximise a good work-life balance, then look no further and find out more.
Our people
329
full-time equivalent employees as end of March 2026
41.3%
work compressed hours
12.5%
are part-time employees
13%
of our employees have been promoted in the last two years
Source: VisitScotland 2026 statistics
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Respectful
Inclusive, collaborative and fair in all that we do.
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Ambitious
Bold in our vision and focused on making a lasting difference.
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Knowledgeable
Trusted, evidence led and informed by insight.
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Curious
Open to new ideas, learning and different perspectives.
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Accountable
Honest, transparent and responsible for our outcomes.
Working at VisitScotland means being an ambassador — for our organisation, our values and for Scotland itself. Our people play a vital role in supporting communities, businesses and places, contributing to a visitor economy that is sustainable, inclusive and future‑focused.
Leadership and engagement
Strong leadership and meaningful engagement are vital to our culture. We value visible, approachable leadership and open communication, ensuring our people feel connected to our purpose and confident in our direction.
We actively listen to employee feedback, recognise contributions and celebrate achievements — reinforcing a culture of trust, accountability and shared ownership.
A culture built on respect and inclusion
We are proud to foster a workplace where inclusion, fairness and respect guide how we work together. Creating an environment where everyone feels welcome and supported is central to who we are and how we operate.
We are committed to:
- Promoting equality, diversity and inclusion across our organisation
- Supporting employee wellbeing, health and safety
- Providing a working environment where people feel heard, respected and able to thrive
Our approach to inclusive working allows individuals to bring their whole selves to work and contribute with confidence.
Read our equality strategy
Your benefits
We know that to have a motivated and energised workforce, the health and wellbeing of our employees, alongside an open and transparent culture, is important. The following are the benefits of working for us.
Flexible working across Scotland
We recognise that work should support both performance and wellbeing. That’s why we encourage flexible and hybrid working arrangements that enable people to balance professional and personal commitments. Depending on the job, we also offer part-time working, and flexible or compressed hours.
Most of our roles are advertised on a Scotland‑wide basis, with colleagues working across 14 locations.
Full-time employees can take 31.5 holiday days a year, rising to 36.5 days after two years of continuous service and they get five fixed public holidays. You can also buy or sell up to 35 hours (5 days) a year. Annual leave for part-time workers is given on a pro-rata basis.
We’re committed to being a family friendly employer and offer generous family leave such as enhanced maternity, paternity, and adoption leave. Parental leave and shared parental leave are available too.
Grow with us - learning and development
We believe in continuous learning and investing in our people’s development. Whether you are just starting your career or looking to deepen specialist expertise, we offer opportunities to build skills, confidence and leadership capability.
Our approach includes:
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Ongoing learning and professional development with an in-house learning platform with a range of courses
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Leadership development and future‑focused skills
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Support for early‑career and emerging talent
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Internal and external coaches and mentors
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Performance development focused on growth, feedback and recognition
We encourage curiosity, collaboration and knowledge‑sharing across teams, helping our people grow while strengthening our organisation.
"At VisitScotland, learning and growth is at the heart of everything we do. We strive to ensure that everyone's learning journey is personalised and aligned to individual requirements." Toni Hart Robertson, Senior L&OD Business Partner at VisitScotland
Other benefits at a glance
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Wellbeing
We offer a number of mental wellbeing initiatives. These include staff support groups and access to a 24-hour employee assistance programme. We also offer free membership to the headspace-mediation app.
A range of great value pensions
All our employees are entitled to join our market-leading pension schemes. These are the British Tourist Board Pension Scheme, the Lothian Pension Fund (part of LGPS), or our enhanced National Employee Savings Trust scheme.
Employee healthcare
Staff, who have worked with us for more than one year, are able to claim back the cost of certain healthcare expenses not covered by the NHS up to certain limits. These include optical, dental, physiotherapy, and chiropody.
Life assurance
All staff up to the age of 75 are provided with life assurance of at least three times their annual salary, either directly or through their pension scheme membership.
Volunteering
We have a volunteering programme designed to support individuals and teams to help develop your skills, while also giving back to communities and charities across Scotland.
CycleWork scheme
We offer salary sacrifice schemes which allow staff to lease bikes with valuable tax and National Insurance savings.
Retail discounts
Staff can save money at well-known retailers and supermarkets through our staff benefits portal.
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