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Visit Scotland | Alba
VisitScotland / Kenny Lam

We want to learn from you

Take part in research that will help to shape the future of

Share your thoughts, ideas and opinions with us by becoming part of our user panel. We want to make our industry website better and easier for everyone who uses it. We want to add features and content that provide value and are relevant to those needing support and information. Your insight is critical in shaping our future focus areas on our website.

Share your feedback on our website, new features and content

What it means to take part

By signing up to the panel, you are noting your interest in taking part in research studies that will shape the way VisitScotland do things. We will use the data you provide us in the registration form to send you research studies that are relevant to you.

Each study will take no longer than 15 minutes of your time. There is no pressure to take part if you don't have the time or energy - just do what you can, when you can.

  • Influence real change

    Being part of the user panel means that you get to influence real change across our website. As a panellist you’ll get to see what content we're working on before anyone else, feeding back on how this should work for your needs.

  • Short surveys

    Our studies are purposely short, as we want to take up as little of your time as possible. They will be designed to never take you longer than 15 minutes, but most will be quicker than this.

  • We won't spam you

    We will only send you studies that are relevant to you. This could be up to six times in the year. There is no obligation to take part in all studies we send - participate as and when you can.

  • Your data and privacy are safe

    The studies will always be anonymous. We will not ask you for any identifiable personal information, and you are not identifiable from any recordings gathered or your answer to questions.

    Any recordings from the session or your answers to questions will only be used by VisitScotland to improve their digital services. They will not be shared wider than the project team.

Why be part of our user panel?


Influence digital experiences and witness the updates


Early access to new features and content


Inside scoop from VisitScotland - be the first to know what we're working on

How does it work?

Getting involved with our user panel couldn't be easier.

  1. 1

    Complete the sign-up form

    To sign up, we need to ask you a few questions about yourself, your work and how you might have used VisitScotland in the past. Your answers will help make sure you only get invited to studies that are relevant to you. Your answers won’t be shared with anyone else.

  2. 2

    Helpful welcome email

    Once you're signed up, we'll send you an email with lots of tips and tricks for being involved in the panel and details of how to be as prepared as possible for taking part in a study.

  3. 3

    Receive relevant studies directly to your inbox

    Every study will be sent to you via an email. This email will contain details about the study; the theme, what you’ll be expected to do, the type of questions you might get asked and how long it will take you.

    We will only send you studies that are relevant to you. This could be up to six times in the year. But remember, when you receive an email advertising a study there is no obligation for you to take it. Just ignore the email if you don’t have the time or the energy, there's always the next one.

Frequently Asked Questions