Homecoming Scotland 2014

 

Background

Homecoming Scotland 2014 presented a year-long coordinated programme of inspirational events, showcasing the very best of Scottish arts, culture, food & drink, nature, activities, history and ancestry. There were 4.6 million attendances at more than 1000 Homecoming 2014 events - generating £136m net additional revenue for Scotland


Building on the successes of the first year of Homecoming 2009, Homecoming Scotland 2014 extended the benefits and opportunities offered by the Commonwealth Games, MTV EMA and The Ryder Cup in the year the Scotland welcomed the world.


Delivering Homecoming Scotland 2014

Homecoming Scotland 2014 was an opportunity for VisitScotland to support Scotland’s events industry, increase visitors to Scotland and generate additional tourism revenue in a celebration of Scotland’s past, present and future.

 

Homecoming Scotland 2014 Summary Report

The Moffat Centre, a leading research centre for tourism and travel market research and business development, has compiled a comprehensive study into the economic benefits of Homecoming Scotland 2014. The report details the impact Homecoming had on bringing visitors and additional revenue to Scotland in 2014.

 

PDF document Homecoming Scotland 2014 Summary Report - (size 3mb)

 

Homecoming Scotland 2014 Highlights Report

Previous to the publication of our Homecoming Scotland 2014 Summary Report, a Homecoming Scotland 2014 Highlights report was produced to overview the successes of the year and how the programme stimulated growth in Scotland's visitor economy.

 

PDF documentHomecoming Scotland 2014: The Highlights (English version) - (size 2mb)

PDF documentTilleadh Dhachaidh Alba 2014: Prìomh Thachartasan (Gaelic version) (size 2mb)

 

Homecoming Scotland 2014 Highlights Video:

View our video on our YouTube channel

 

Kelpies

 

 

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