Outdoor Activities

Enjoying Scotland's wide range of outdoor activities is an important part of our visitors' experience, whether as part of a trip or as the sole purpose for a holiday or break in Scotland. A range of resources are available for a number of specific activities. The key resources are signposted below. 


Key Facts

Available to download are two factsheets which summarises key research information.


PDF document Key Facts on Fishing - size 1mb (published 2014)


PDF document Key Facts on Walking - size 1mb  (published 2014)


Activities Research (External Organisations)


Country Sports Business Toolkit
A toolkit looking at what country sports are and the opportunities for the market is available via the Country Sports Business Tourism Group website.

The Value of Cycle Tourism Report from Transform Scotland

A report into the value of cycle tourism was published in June 2013 by Transform Scotland, the national sustainable transport alliance.


Activities Undertaken by International Holiday Visitors

Our partners, VisitBritain, have carried out analysis of International Passenger Survey data on the activities undertaken by international visitors to the UK.


The report published in 2013, includes a section on outdoors and sport activities undertaken in Scotland.

PDF document VisitBritain - Profile and Activities of International Visitors (published 2013)


Scottish Snowsports Strategic Review

A Scottish Snowsports Sector Review was commissioned by development agencies Highlands and Islands Enterprise and Scottish Enterprise in 2011. To read a press release on the research report please visit our Media Centre. A copy of the report is available online at www.hie.co.uk.


Highlands and Islands Enterprise (HIE) have a series of tourism webinars available on their website including outdoor activities.


Additional Resources 

Tourism Intelligence Scotland (in association with Highlands & Island Enterprise, Scottish Enterprise & VisitScotland) published a number of intelligence guides on activities. The guides provide an overview, case studies and tips for businesses.Copies are available to download below:


PDF document Adventure Travel in Scotland - Tourism Intelligence Scotland (published 2010)


PDF document Mountain Biking Tourism in Scotland - Tourism Intelligence Scotland (published 2011)


PDF document Sailing Tourism in Scotland - Tourism Intelligence Scotland (published 2011)


PDF document Walking Tourism - Tourism Intelligence Scotland (published 2006)



VisitScotland research reports prior to 2010 are available for reference here:


PDF document Consumer Fishing Market Research 2007


PDF document Fishing in Scotland - Game Fair Research 2005


PDF document Cycling and Mountain Biking in Scotland 2005


PDF document Walkers View Consumer Research 2005


PDF document Country Sports Tourism Review 2004

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