Ancestral Tourism


Connections to Scotland

The Scotland Visitor Survey 2015 identifies broad connections to Scotland, including ancestral links, amongst a sample of summer visitors to Scotland. To view the results, please see the Scotland Visitor Survey within the Visitor Research section. The Scotland Visitor Survey is taking place in 2015 and 2016.


Ancestral Tourism Research

In 2012, VisitScotland commissioned research to review the market potential of the ancestral tourism market and the needs of the ancestral tourism visitor. An audit of the existing ancestral tourism resources in Scotland was also carried out.


Available to download are documents which highlight the key results from this research and the audit.


PDF download image  Ancestral Tourism Research (3.2MB) published 2013

PDF download image Ancestral Audit Report (1MB) published 2013


PDF download image  Ancestral Audit Summary (0.76MB) published 2013


VisitScotland AdviceLink - Ancestral Tourism

Go to the Business Support (Ancestral Tourism Toolkit) section of this website to read information aimed at helping tourism businesses make the most of ancestral tourism opportunities. Read about the marketing tools that can be downloaded.


Additional Resources

An intelligence guide on Ancestral Tourism was published in 2013 by Tourism Intelligence Scotland (in association with Highlands & Islands Enterprise, Scottish Enterprise and VisitScotland)  The guide gives an overview of research, case studies and tips for businesses. A copy is available to download below.


PDF download image  Ancestral Tourism in Scotland - Tourism Intelligence Scotland (published 2013)


Highlands and Islands Enterprise (HIE) have a series of tourism webinars available on their website. Please click on the following link to view a webinar on Ancestral Tourism.


For more information on online genealogical resources available, please visit:  

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