Scotland's generosity of Spirit

In 2016, VisitScotland led a project that enabled vulnerable and disadvantaged families in Scotland to get a short break or day out in their own country.


The short breaks were made possible by businesses and partners across the tourism industry, who provided accommodation, transport and access to visitor attractions and experiences. The breaks were then distributed by our registered charity partner, The Family Holiday Association.


Thanks to the success of this collaboration, 254 families – many of them excluded from tourism by poverty and other social challenges – were given the opportunity to experience the magic of a Scottish break or day out for themselves.


Feedback from the families on the positive impact of the ScotSpirit breaks can be found in our summary report 'Tourism for Everyone'. The report also lists all the businesses and organisations in Scotland that supported the breaks.


PDF document Tourism for Everyone - size 2.50 mb 


       Family Joliday cast study


Everyone involved in the ScotSpirit breaks is part of a mission to help children see, experience and learn more about their own country, and to showcase Scotland’s generosity of spirit.


The activity is part of VisitScotland’s drive to make tourism more inclusive. It was also supported by our wider Spirit campaign, which aimed to profile Scotland as a brilliant, memorable holiday destination. And the generous, spirited response we received from partners in the tourism industry certainly demonstrates the true warmth of Scotland.


To find out about the ScotSpirit breaks 2017, and how you can participate, read on below.


The ScotSpirit breaks 2017

Find out how disadvantaged families are being helped through this campaign

What is social tourism?

Find out more about social tourism and what it can do for those involved

Make tourism more inclusive

Find out about more charities helping to make tourism more inclusive in Scotland
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