Sharing the Spirit of Scotland

VisitScotland has launched its first ever global campaign for Scotland, with one message running through all our activity together with jaw-dropping imagery, landscapes and moods.

The Spirit of Scotland campaign looks to evoke the emotion, spirit, and mystic qualities of Scotland and is the base layer that everyone can build on.

Working with you and our partners in new ways is a priority for VisitScotland and this eBook tells you a little bit more about what we are doing and how we can plan together.

Look out for useful links and tips to help you engage with the #ScotSpirit social media campaign and help with your own business marketing activity.


It’s a toolkit to harness all our efforts and boost business to Scotland in a new era of collaboration.


View the eBook and help us share the Spirit of Scotland.


ScotSpirit collateral

Download banners and brand up your social media profiles to show you've Scotspirit

ScotSpirit social tips

Make sure you engage online to be part of this global campaign

7 Spirits

Hear from businesses who embody the 7 spirits of Scotland

Generosity of spirit

Find out how we are harnessing Scotlands generosity of spirit through social tourism
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information