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VisitScotland has launched its first ever global
campaign for Scotland, with one message running through
all our activity together with jaw-dropping imagery,
landscapes and moods.
The Spirit of Scotland campaign looks to evoke the
emotion, spirit, and mystic qualities of Scotland and is the base
layer that everyone can build on.
Working with you and our partners in new ways is a priority
for VisitScotland and this eBook tells you a little bit more about
what we are doing and how we can plan together.
Look out for useful links and tips to help you engage with the
#ScotSpirit social media campaign and help
with your own business marketing activity.
It’s a toolkit to harness all our efforts and boost business to
Scotland in a new era of collaboration.
[See all events]