Sharing the Spirit of Scotland

In February 2016 we launched our first ever global campaign for Scotland, with one message running through all our activity together with jaw-dropping imagery, landscapes and moods.

The Spirit of Scotland campaign saw people across the world being asked to share their experience through #ScotSpirit, and in doing so they became part of a special movement.

Working with you and our partners in new ways has been a priority for VisitScotland and we created an eBook to tells you a little bit more about what we had planned and how we can continue to plan together.

Take a look at the useful links and tips to help you continue to engage with the #ScotSpirit social media campaign and help with your own business marketing activity.


It’s a toolkit to harness all our efforts and boost business to Scotland in a new era of collaboration.


ScotSpirit collateral

Download banners and brand up your social media profiles to show you've Scotspirit


View the eBook and help us share the Spirit of Scotland

Social tips

Make sure you engage online to be part of this global campaign

7 Spirits

Hear from businesses who embody the 7 spirits of Scotland

Generosity of spirit

Find out how we are harnessing Scotlands generosity of spirit through social tourism
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
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