What we do
We aim to build a destination and visitor experience to allow tourism and events to flourish. Find information on how we do this.
All in a day’s work
What we're here to do
In this section
Scotland's National Events Strategy
Find out more about Scotland’s National Events Strategy.
Our Marketing
Find out all about what we do to promote Scotland as a tourism destination and more.
Quality Assurance
Quality Assurance (QA) is the name of our official grading system for tourism businesses.
Scotland's Themed Years
Find out what benefits Themed Years bring businesses and organisations, our previous themes, and how you can get involved.
Tourism timeline
Journey through the decades from the late 1960s to the 2020s with highlights from our key activity and tourism industry milestones.
Visitor information
We have a Scotland-wide network of iCentres (Information Centres). In these, we provide face-to-face information provision and inspiration to visitors.
Working in partnership
We’re dedicated to working with many organisations to help grow the Scottish visitor economy.
Strategic framework
Our approach to delivering for tourism and events
Take a look at our stategic framework; our core purpose, vision, and mission as an organisation. It covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy.