People and Culture Directorate

Fostering an inclusive, supportive, and high performing workplace at VisitScotland.

Responsible for the creation and delivery of the People and Culture Plan, this directorate leads strategic initiatives that attract, develop, and retain talent, while championing diversity, equity, safety and wellbeing.

Through effective policies, professional development programmes, and a focus on employee experience, our teams work to build a positive working environment that aligns with our values and organisational goals.

The People and Culture Directorate works closely with leaders and teams to ensure our people, work environment, and practices support long-term success and sustainability.

Chief People and Culture Officer - Lynn Jack

Lynn has a long history with VisitScotland, beginning her career with the Area Tourist Board network in 1997 before moving to VisitScotland in 2004.

With a background in operational management, learning and development, and human resource management, Lynn has led various areas of the business including Information Services, Quality Assurance, and Human Resources.

Lynn and her team have been involved in a number of significant projects during this period, including the provision of human resource management services to the team delivering the 2023 UCI Cycling World Championships.

Lynn is a Chartered Fellow of the Chartered Institute of Personnel and Development (CIPD).

Headshot of Lynn Jack

Human Resources

Led by Lynn Jack, this team is responsible for:

Inclusive working – creating an inclusive environment for everyone to thrive and grow.
Talent management – attracting, retaining, and developing the talent we need now and in the future.
Workforce management – planning current and future needs and developing policies that support the delivery of our Corporate Plan and those of Public Service Reform.
Leadership development – growing and developing leaders in line with our organisational values .
Employee engagement – working with employees across the business through a variety of groups and forums.
Employer brand – creating a strong employer proposition supported by a willing and engaged workforce who act as advocates for VisitScotland and for Scotland.

Read our equality strategy.

Browse our jobs and careers section.

Workforce Operations

Led by Steven Speedie, this team is responsible for:

Estates strategy and planning – creating an estate strategy to meet our current and future needs, relfectiong our values and brand.
Workspace management – developing and managing offices and workspaces across Scotland for our employees to work and collaborate.
Health, safety, and wellbeing – leading our health and safety policy and practices and embedding wellbeing practices and initiatives.
Promoting internal sustainability and social impact – ensuring we are operating in a sustainable way, reducing the environmental impact of our activities, and encouraging our workforce to contribute to sustainable projects through volunteering opportunities.

Browse our sustainability policy.