Orientation
This will assess the information provision to allow a logical and natural progression through the shop. Elements considered:-
Visitor flow management
This will assess the spaciousness of the retail area and the ease of visitor flow around key points. Elements considered:
-
How easy the visitor can browse and view merchandise and access payment desk.
-
The accessibility of all areas of the shop for all visitors.
-
The effectiveness of queueing systems in place.
Inclusivity
This will assess the consideration given to ensure a complete experience for all visitor types within the entire target audience. Elements considered:
-
The measures and tools in place to assist different visitor types.
-
What the shop does to ensure the expectations of the varying visitor types are met e.g. requirements for children, elderly, visitors with mobility difficulties etc.
Merchandise – quality and range
This will assess the quality and the range of products on offer. Elements considered:-
Where appropriate, it is recommended to source local and Scottish products.
Presentation of merchandise
This will assess the presentation of merchandise through the effective use of display units, corporate branding and lighting levels. Elements considered:-
-
Methods used to enhance the presentation of merchandise.
-
Details of sourcing, product description and accurate pricing.
Appearance of staff – shop floor / sales point
This will assess the appearance and smartness of staff and how identifiable they are. Elements considered:
-
Quality and condition of clothing and presentation of staff.
-
Consistency of uniforms worn, including, where appropriate, methods of personal identification.
Signing
This will assess the quality and condition of all signage and materials. Elements considered:-
Décor / maintenance
This will assess the quality and condition of décor and maintenance of all elements comprising the shop interior. Elements considered:-
-
Windows, doors, walls, flooring and fixtures and fittings.
-
Heating, lighting and ventilation fitments and the appropriate provision of these elements.
