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What is Destination Net Zero? 

The Destination Net Zero programme is a key strand of the £25 million Tourism Recovery Programme. It is being delivered on behalf of the Scottish Tourism Emergency Response Group (STERG) by Scottish Enterprise (SE), VisitScotland, Highlands and Islands Enterprise (HIE), South of Scotland Enterprise (SoSE) and partners.   

Together, we’re investing in the programme, worth almost £4 million, to support Scotland’s tourism industry on the journey to net zero.

The programme consists of research to discover where we are now, advice on taking climate action, and funding to support our businesses and destinations to transition a greener, more sustainable future, building their resilience and aligning with Scottish Government targets. 

man on the Utsi Bridge

Walkers at Conic Hill. Image credit: VisitScotland/Kenny Lam. 

Understanding the industry’s needs | research 

We need to discover where we are now, where we are going and how we get there – together. In order to do this, we need to talk to you.  

We have commissioned Progressive Partnership, an independent market research agency, to conduct research with Scottish tourism businesses to gain an understanding of the current attitudes and behaviour towards a net zero economy.    

We will also be conducting research to provide us with a baseline for Scottish tourism’s carbon emissions, which will allow us to identify opportunities to successfully encourage action and measure progress over the coming years.

couple exploring a forest at Cairn O' Mount

A couple explore the forest and hillside around Cairn O'Mount. Image credit: VisitScotland / Luigi Di Pasquale.

Supporting our industry

Knowing where to start and taking action can be a bit daunting at first. We’re here to help. 

You can begin your climate action journey to net zero today by taking a look at our top tips, and the range of advice, support, and funding that is already available from our partners.

You can also get inspiration from others who have begun their journey. Visit our Climate Change page to see what further advice and information is available

The Destination Net Zero programme will provide additional support to Scotland’s tourism sector in these challenging times, to support their green recovery, building their resilience and to transition to a future of net zero emissions. One of the ways we will do this is through additional funding. 

Our partners

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