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Visit Scotland | Alba
VisitScotland / Peter Dibdin

Tourism and Scotland’s visitors

Communities and culture

As we seek to rebuild Scottish tourism and the visitor economy, it’s important we put the welfare of the individual and communities, as well as our natural environment, at the centre of our approach.

The priority is also to reset tourism in a responsible way by protecting our cultural heritage; our attractions, events and activities that make Scotland unique. 

We want to work in partnership with businesses and communities to ensure all visitors and locals can have a fantastic experience, with enough resources for both.