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Visit Scotland | Alba

What is Destination Net Zero? 

The Destination Net Zero programme is a key strand of the £25 million Tourism Recovery Programme. It's delivered on behalf of the Scottish Tourism Emergency Response Group (STERG) by:

  • Highlands and Islands Enterprise (HIE)
  • Scottish Enterprise (SE)
  • South of Scotland Enterprise (SoSE)
  • VisitScotland and partners


Together, we’re investing in the programme, worth almost £4 million, to support Scotland’s tourism industry on the journey to net zero. It consists of:

  • Research to discover the state of sustainability in tourism
  • Advice on taking climate action
  • Funding to support businesses and destinations to transition a greener future
  • Building resilience of businesses and destinations
  • Aligning emissions with Scottish Government targets

Funding and investment

Our partners

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